This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free postage - domestic orders over $150, International over $200. AfterPay available

BLOG

Why can't we compost textiles?

Why can't we compost textiles?

Completing the B Corps application for The Very Good Bra forced me to learn so much more about my business – its impact and supply chains in particular – when...

Our journey to BCorps

Our journey to BCorps

Well we had a fabulous start to 2022, having submitted our BCorps application only on the 7th December, we were lucky enough to be approved by the 3rd of January!...

Our impact in 2021

Our impact in 2021

In late December, after many years' work on and off, we finally submitted our BCorps application. Click the link to find out more if you don't know about it, it's a fast-growing movement...

Bras and Breast Cancer

Bras and Breast Cancer

October is breast cancer awareness month, and this October marks 15 years since my diagnosis with breast cancer. What better time to reach out and remind women not to stall...

Vogue Business - Sustainable Lingerie

Vogue Business - Sustainable Lingerie

I was delighted to feature in Vogue Business' feature by Rachel Cernansky on sustainable lingerie this month. It's fantastic to read about the innovations coming from some of the larger...

New replacement elastic straps!

New replacement elastic straps!

Elastic straps on any bra are the first to give up the ghost, they literally do all the heavy lifting! Because ours are strips of natural rubber knitted into cotton,...

How long does a bra last?

How long does a bra last?

This is the age old question!  A very clever (male) friend asked me, when I launched this bra, if it would start breaking down if someone wore it lying on...

Why are our eco undies unique?

Why are our eco undies unique?

There's a lot of eco-undies out there on the market, which is great. It's easier to make undies as they're so simple you can almost make them yourself, not like bras...

Cart

No more products available for purchase