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All about the V for Victory bra!

All about the V for Victory bra!

As many of you know, my dream (OK, possibly more of an obsession) with making the perfect wire-free bra began after a shock breast cancer diagnosis in 2006. As a...

Liberty and the worm farm!

Liberty and the worm farm!

Now that Liberty has landed and is being mailed out this week, I wanted to share some exciting results about its deliciousness to worms at its recent testing in Wormtech...

Introducing Avenue Co-Working

Introducing Avenue Co-Working

After a false-start in March when unfortunately covid kicked in and saw me packing 300 parcels solo, on my kitchen table, I'm thrilled that last week The Very Good Bra...

How we work

How we work

We launched this bra with a crowd-fund in 2018 and we liked that model! Essentially, your support of our new launches, particularly during our pre-sale periods, funds our production, whilst...

7 great sustainable lingerie blogs

7 great sustainable lingerie blogs

We've been lucky enough to be featured in many sustainable lingerie blogs over the years, and today I'd like to share the love. Yes, as eco brands we are all...

About our size range

About our size range

Questions about the size range we choose to make are amongst the most frequently asked! For some general background, bras can actually be made in well over 180 sizes. In...

organic cotton bra, eco lingerie

Hooks and Eyes

At 1 June 2020 there is a happy update to this story. We have now developed a new H&E piece made fully in OekoTex cotton and metals, so all bras...

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