The world’s first zero-waste bra launched 19th May!

Things we care about

Water usage

Did you know that it takes 20,000 litres of water to grow 1kg of cotton?


Did you know that 40% of landfill is clothing?

A living wage

It costs more because our factory workers earn a living wage


74% of women would prefer to wear a non-wired bra

A great fit

No woman is SML! We make The Very Good Bra in 24 proper sizes

Your happiness

A beautiful bra that makes you feel supported and happy inside and out

* no humans were harmed during the making of this bra

Why The Very Good Bra?


Bras promise so much and deliver so little.

With over 2 billion women on the planet owning on average 9 bras each, that's 18 billion of them headed towards landfill.

How would you feel about the simplicity of a soft, zero-waste bra that offered you the same support as any other bra, but that was so clean it could even be buried in the garden after use?

The wait is over!


Reach out to us. We'd love to hear from you — we don't bite... promise.


Charlotte Evans, In the  Beginning Public Relations

+61 403 640 970

Everyone else

If you have any questions, suggestions or comments we are ready to talk.

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