is the new black

The world’s first zero-waste bra

The Very Good Bra was launched on 19th May and fully funded on Kickstarter within 48 hours. Bras will be delivered October 2018 and if you love them, we will make more for launch February 2019.

Due to popular demand, our new, limited edition, zero-waste sleepwear range for men and women will available from 28th September for pre-order in time for Christmas delivery.

Things we care about

Water usage

Did you know that it takes 20,000 litres of water to grow 1kg of cotton?


Did you know that up to 40% of landfill is clothing?

A living wage

It costs more because our factory workers earn a living wage


74% of women would prefer to wear a non-wired bra

A great fit

No woman is SML! We make The Very Good Bra in 24 proper sizes

Your happiness

A beautiful bra that makes you feel supported and happy inside and out



What next for The Very Good Bra?

With over 2 billion women on the planet owning on average 9 bras each, we worked out that's 18 billion of them headed towards landfill. Something had to be done! We created a soft, zero-waste bra in 26 proper sizes that clean enough to be buried in the garden after use. People loved the idea so much we sold over 700 of them in 30 days. The Kickstarter campaign ended 17th June 345% funded and left us thinking, what next?

We'd love to make more zero-waste bras, but until backers receive their bras in October, and tell us that they love them, we have to hold off. Assuming they live up to expectations, we will make a new colour or two and launch via pre-sale February 2019.


In the meantime, we wanted to offer something more gender neutral to our zero-waste fans, so many men wanted to be part of it and many partners wanted them to get involved.

Christmas is coming, and what do we often get for Christmas? Sleep wear of course! Easy and simple, we all need sleepwear right? Each Christmas as a society, we create 30% more waste than other months, and at TVGB we saw this as an opportunity to divert a whole bunch of clothing, and its packaging, from landfill, whilst giving everyone what they want - a gift for all year round and not just for Christmas. 100% organic, made in Australia, and posted in a compostable mailing bag in time for Christmas, how well will that make us all sleep?

Sign up below for updates. To avoid waste, we will make to order and so will pre-sell from September 28th for 30 days only, before we put the order in to our factory here in Sydney. Don't miss out, sign up below!

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Reach out to us. We'd love to hear from you — we don't bite... promise.


Charlotte Evans, In the  Beginning Public Relations

+61 403 640 970

Everyone else

If you have any questions, suggestions or comments we are ready to talk.

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