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What next for The Very Good Bra?
With over 2 billion women on the planet owning on average 9 bras each, we worked out that's 18 billion of them headed towards landfill. Something had to be done! We created a soft, zero-waste bra in 26 proper sizes that clean enough to be buried in the garden after use. People loved the idea so much we sold over 700 of them in 30 days. The Kickstarter campaign ended 17th June 345% funded and left us thinking, what next?
We'd love to make more zero-waste bras, but until backers receive their bras in October, and tell us that they love them, we have to hold off. Assuming they live up to expectations, we will make a new colour or two and launch via pre-sale February 2019.
In the meantime, we wanted to offer something more gender neutral to our zero-waste fans, so many men wanted to be part of it and many partners wanted them to get involved.
Christmas is coming, and what do we often get for Christmas? Sleep wear of course! Easy and simple, we all need sleepwear right? Each Christmas as a society, we create 30% more waste than other months, and at TVGB we saw this as an opportunity to divert a whole bunch of clothing, and its packaging, from landfill, whilst giving everyone what they want - a gift for all year round and not just for Christmas. 100% organic, made in Australia, and posted in a compostable mailing bag in time for Christmas, how well will that make us all sleep?
Sign up below for updates. To avoid waste, we will make to order and so will pre-sell from September 28th for 30 days only, before we put the order in to our factory here in Sydney. Don't miss out, sign up below!