is the new black
Things we care about
Why The Very Good Bra?
Bras promise so much and deliver so little.
With over 2 billion women on the planet owning on average 9 bras each, we worked out that's 18 billion of them headed towards landfill. Something had to be done!
We created a soft, zero-waste bra that offers the same support as any other bra, but that is so clean it can be buried in the garden after use. What's more, we created it in 24 proper sizes!
Our first Kickstarter ended 17th June, at 345% funded. Because of its high cost of materials, we have no plan to commercially produce this bra in the near future, but we will consider running another crowdfunder if our customers love their bras and want more so please do keep in touch and send feedback. In the meantime, whilst we are making our first run, we are also developing other zero and low waste options, so make sure you subscribe below for updates.