is the new black
Things we care about
* no humans were harmed during the making of this bra
Why The Very Good Bra?
Bras promise so much and deliver so little.
With over 2 billion women on the planet owning on average 9 bras each, that's 18 billion of them headed towards landfill.
How would you feel about the simplicity of a soft, zero-waste bra that offered you the same support as any other bra, but that was so clean it could even be buried in the garden after use?
The wait is over!